Apart from having conversations and reading posts, there is a lot to Facebook. Facebook is not just a social media platform. It can also be a business venture for earning money if you know how to go about it. This article will let you know what types of business you can run on Facebook. You will also get equipped with 10 business ideas you can start on Facebook.
Facebook is not only a good option for promoting your business, you can also start your business with it. This social media platform provides you with opportunities to create lucrative businesses without a physical address.
Now let’s learn some Facebook business ideas to make money online.
What's in this guide?
Top 10 Business Ideas You Can Start On Facebook
1. Facebook Ad Manager
This is one of the most profitable businesses to venture into on Facebook
The Requirements
- You should have great knowledge of Keyword Research.
- You must be able to create Facebook ads.
- You should know how to gather a target audience for a particular business niche.
- You must be able to analyze and compare campaign statistics.
Your Job Activities As A Facebook Ad Manager
- As a good Facebook Ad Manager, you will be expected to generate “great results with same investments” and “same results with little investments”
- You should be able to save the business/company some money while making sure advertising results remain unaffected
If you can do this perfectly, many companies and businesses will hire you to help them run their advertising campaigns.
To get clients, you can send messages to business owners, companies or ask your existing clients for referrals.
Also Read: How To Start A Business In Nigeria
2. Managing Facebook pages
Forget the fact that we are in the computer age, not everyone can manage a Facebook page.
Businesses and companies do hire people that are usually active on Facebook to manage their Facebook business page.
Your main activity will be uploading content (that will be created by the company), sharing posts, helping the company to reply to messages, and performing other tasks.
To get clients, contact businesses and ventures. You can even message people that are yet to own a Facebook business page. Inform them of the benefits and convince them to create one. If they create one, then you will surely be the Manager in charge.
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3. Instant Articles and Facebook’s Audience Network
This is one of the top-selling business ideas you can start on Facebook. This will be very beneficial to you if you have a website or blog.
This feature was introduced to make people stay longer on Facebook. To make money with this feature, you need a blog and a Facebook page.
Install the Facebook Instant Articles plugin on your blog and then link to your Facebook page. Generally, any website that joins this program will open within the Facebook app. Readers won’t be redirected to a browser. The webpage will also load faster than it would from the Google search engine results page.
To monetize and place ads on your Facebook Instant Pages, you will make use of Facebook’s Audience Network.
How Facebook’s Audience Network Works
Facebook’s Audience Network is an Ad program similar to Google Adsense. It places Ads on your instant articles and you will get paid based on the number of impressions and eCPM. ECPM is the Estimated Cost Per a Thousand ad impressions.
An impression is when your Ad is viewed but it’s not clicked. Google Adsense doesn’t pay for impressions, they only pay per click.
However, Facebook’s Audience Network can pay you up to $30 per 1,000 impressions. You also earn the main PPC money when someone clicks on an ad.
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4. Selling Facebook pages
One of the business ideas you can start on Facebook is the selling of Facebook pages.
Flipping Facebook pages means that you will build them to a point and then sell to interested buyers.
If for some reason you were not able to build Facebook pages, you can still make money from this. You can buy fan pages from other people and then resell them to make a profit. Either way, you will have some money streaming into your bank account.
Before buying a Facebook page, you should make your intention known to the seller. Make sure the page is not already connected to a brand or blog before you make a purchase.
The reason why most people buy Facebook pages is to increase their target audience. It also generates great results without having to spend huge money on paid Ads.
5. Creating and selling graphics designs
This Facebook business idea is mainly for those who are already existing graphic designers. If you fall under this category, then you can make money on Facebook by selling fliers, posters, and banner designs.
Knowing mockups and video editing will also be of help here.
The major reason why this is profitable is that not everyone can sit with a laptop for 3 hours (or more) just to design a single image. Most people are probably too busy, too idle, or too distracted to do things like this.
Getting clients is also easy. However, a major setback you might encounter is getting low payments. There are now many graphic designers on Facebook who have reduced the price of their services. On seeing this, most clients will also expect you do the same even though your service is of better quality.
Also Read: Ways To Make Money Without A Job
6. Managing your brand page
This business idea is all about you building your own Facebook page and earning money from it. There are many ways to earn money from your Facebook page in 2021. Here are a few of them:
- Sponsored posts. You will make posts about other businesses and companies, in exchange for money.
- If your Facebook page is within a high selling niche, you can make money by promoting products and services to your target audience. The brand whose products you are promoting will pay you for this.
- You can make money by inputting links within your content. These links will help to bring traffic to the website.
- You can also make money by renting your Facebook page to close competitors within your niche.
7. Freelancing
You have probably heard of this somewhere, even though you might not know which place exactly.
Freelancing involves working for people online without actually meeting with them physically. You get paid when you render your skills and deliver them to your client. Most freelancers get paid per hour spent on doing a job.
To get clients, you can make use of freelancing sites like Fiverr, Upwork, Freelancer, etc. You can also make use of LinkedIn, although results will be minimal compared to other alternatives.
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8. Become a Brand Ambassador
Well, I will say this is for celebrities, public figures or people with a large amount of audience on their Facebook page.
Brands are always on the lookout for celebrities and public figures that have a high reach on Facebook. This also applies to Twitter and Instagram.
You will be required to post good content about a brand that will convince your audience to patronize its services. And sometimes it might not be for patronage, but brand recognition. Either way, you will get paid handsomely.
Also Read: Top 10 business ideas to start in Lagos
9. Affiliate marketing
Affiliate marketing is very lucrative and profitable. Here, all you do is send referrals to brands and get paid.
In affiliate marketing, you will get customers to buy other people’s products. You will receive an agreed commission for every sale that comes through you.
Surely, Facebook is the social media with the largest userbase. There are lots of active users on Facebook, so affiliate marketing is one of the top 10 business ideas to consider.
10. Training, mentorship and selling of courses
Even though most people see Facebook as an avenue for fun, there are still some people that rely on Facebook for academic knowledge.
On Facebook, you can teach your skills to other people by receiving payments and then adding them to your group. In this group, you might be teaching them some skills like graphic design, web design or programming, and coding.
You can also sell books and render mentorship programs. You might arrange a 2-week free training workshop and teach people some skills freely.
After the 2 weeks have elapsed, you may proceed to a Master Class. This Master Class will be a paid one and from there you will generate some income.
Also Read: How to use social media to grow your business
Conclusion
Facebook has made this easier by bringing these opportunities to existence. Am sure you will find these top 10 business ideas to start on Facebook helpful.
